Has anyone seen the new World Vision Canada Christmas ad? They now have a catalogue of items that you can purchase on behalf of your gift receiver. So you give this stuff to people in Africa in the name of someone here, in your family, etc. It's a really great idea, but I'm so not into how they advertise it. I've searched YouTube and can't find it on there, which was very disappointing.
It starts with a bunch of kids singing a version of the 12 Days of Christmas, talking about getting three hens for Christmas, two milking goats, and 1 dairy cow. Then the pretty blonde lady talks for a few seconds about giving the gift that keeps on giving, allowing families to thrive, etc, etc. She says something like "how thrilled will grandma be to see you gave a chicken in her name?"
I think they have taken a bit of a light-hearted approach to famine and drought this time, a take off from their "So This is Christmas" ad which makes me cry everytime I see it, almost as much as those WSPA commercials about the dancing bears do. I'm not sure they're tugging at enough heart-strings to get much out of it, which is sad, because like I said, I think it's actually a really great idea.
But, it has left me with a new holiday motto. I swear to you I am not making this up, it is actually in the commercial, but it is officially the response I will give to anyone who asks my advice about buying gifts for people. I will say:
"Why not give a goat?"